Mercury brand
Mercury logo
We didn’t tell you nothing about Mercury, until now, but all we can say is that Ford will scrap the Mercury brand, as dealers informed us. Only 23 % of dealers are not worried about this. 28 % of dealers believe that big names like Ford or Lincoln can carry their stores very easy and 36 % of dealers thought that their stores could survive without Mercury (I think that they can do that with some difficulty). Dealers of Mercury and Lincoln think that Lincoln is much important to survive, than Mercury.
